This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own.
Wondering how to get more SEO budget in 2024?
Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in?
The answer lies in a great SEO report.
Crystal clear SEO reporting is the key to demonstrating value, impressing your boss, and keeping stakeholders happy.
We know – reporting isn’t the most exciting part of your SEO job – but love it or hate it, no matter how talented a search professional you are, effective SEO reporting can make the difference in:
- Retaining a client.
- Securing more budget.
- Snagging that promotion.
As you’ve undoubtedly learned so far in your position, SEO cannot exist as an island.
SEO strategies see more impressive results when they are supported by other teams, like the folks responsible for creating content and making changes to a site.
This requires buy-in and prioritization at various levels of the organization to reach its full potential — so, even if creating reports feels especially painful at times, try to view reporting as a necessary vehicle for helping you get to the best-performing SEO strategy possible.
At its core, effective reporting is effective communication.
