So as a business owner you can use a GMB service from professional GMB service provider or do it by yourself. To have your GMB ranking you need to have an active Google my business listing and to do that you need to regularly pos content and updates.
Are you having trouble coming up with content ideas for your GMB Listing that will increase your online visibility and draw in more potential clients?
Here are 8 important Google My Business post ideas That will mean your listing is fresh and engaging.
8 important Google My Business GMB post ideas
- Upload photos of your products, work and happy customers to get your product into the spotlight.
- Promote your current offers
- Announce upcoming events
- Celebrate your wins
- Highlight your expertise
- Share news and updates
- Showcase your skills with video posts
- Generate a buzz with new partnership announcements
1. Use photos to get your product into the spotlight
You may think of Google My Business as your online shopfront, and there’s no better way to draw customers in than by displaying your goods in visually striking photographs. So upload photos of your products, work and happy customers. Whether you run a bakery, a bike shop, or sell suits,
you want customers to be able to window shop even if it’s only on Google Maps. This will help increase your customers.
Just visit your GMB profile, select the most appropriate photo, and click Add Photos. After writing a captivating description, hit “post.” Just keep in mind to utilise the 480×270 pixels and 4:3 aspect ratio advised for business post images.
2. Promote your current offers
With Google My Business, you have the perfect stage to highlight your latest deals and promotions. Create Google posts with clear offers to drive customers toward your business. Remember to make your offers visually appealing, use persuasive language, and provide instructions on how customers can take advantage of the promotion (e.g. coupon code). You can also incorporate urgency, limited availability, and any unique benefits to create a sense of excitement and drive immediate action.
3. Announce upcoming events
Announce future events using a Google post to keep your audience informed and interested.
The forthcoming event post type is a terrific approach to take advantage of search engine optimisation and draw in new clients, GMB is very important to be found by customers who are looking to purchase something. If it’s a significant event, you may even direct users to a specific landing page from the Google post to increase conversion rates.
4. Celebrate your wins and happy Customers
Did you receive any awards or happy customer reviews?
This is the perfect chance to highlight your success and make people aware you are good at what you do. Show them off in postings on GMB! Sharing your successes on your business account increases credibility and trust, particularly if you own a local company. When people search for businesses using Google Maps or Search, consumers frequently check for reputation and quality indicators.
Make sure you are found.
5. Highlight your expertise
Use your GMB listing to directly communicate your industry knowledge and experience with potential clients. So include how-to guides, product comparison post types, tips and tricks, DIYs, and so on. This helps establish authority and trust and build a stronger bond with your customers.
6. Share news and updates
Update your customers with timely information to keep them informed about any business related changes. Whether the business modified its landing page, added new services, or simply changed its physical address and hours of operation, this kind of GMB update will keep your clients informed about everything that might be of interest to them.
In your news and updates posts, don’t forget to include precise and succinct information. Make use of compelling language, captivating images, and obvious calls to action.
7. Showcase your skills
You can easily do this with video posts
Posts using videos are a fun approach to highlight the features and personality of your company.
Compared to other types of material, this video post type tends to produce higher levels of engagement and shareability on social media, much like any other platform. Video posts are a great way to share testimonials.
You can boost the possibility that viewers will share your material with their network and give your
business more exposure by making engaging and shareable videos.
8. Generate a buzz with new partnership announcements
Partnerships and business collaborations can excite customers and clients. Announce these
partnerships using Google My Business posts to generate interest in your company. Keeping content fresh is super important as Google prioritizes businesses that put in effort and who are active.
Highlight the advantages of the new associations and the ways in which it improves the clientele’s
experience. This strategy encourages consumers to learn more about your company and piques their
curiosity about both brands. It is important to build a brand, more on that later,
